Break out of your cage!

Preparations for Session 3 (on 02 February)

You have all played the EIS Simulation and learned a lot about what works and what doesn't work in leading change in a business (review your team presentations from session 2). 


During the simulation and, especially, afterwards in your team discussions and presentations  you have also been exposed to various concepts and "models" that affect the adoption of change, such as:

• Resistance to change (and where it comes from)
• The different categories (5) of people in relation to change (innovators, etc.)
• The four steps of adoption (from Awareness to Interest to Trying to Adoption)
• The importance of networks (and their different types)
• The process of (epidemic) diffusion (and why it is important to identify leaders/influencers early)
• The importance of the "tipping point"
• etc.

Now, before the session 3 you must PREPARE as follows:

1. Individually read the article on "Behind the EIS Simulation", just click on the link here
2. As a team review the "concept map" of above article. See it here
3. Imagine MARKETING the EIS Simulation to a specific business sector -  as a full group discuss and agree upon possible value and returns that businesses can achieve by using the EIS game (based on the models used)
4. As a team brainstorm to WHOM and HOW you can offer and market the EIS Simulation (as a one-day workshop) to French enterprises. Be sure to consider the 4P or "Marketing Mix"
5. Each team will present their preliminary ideas for group feedback and  approval by the instructor (Mr Nidam) 
6. Each team will create a work-plan for accomplishng the research, tasks and and overall project management to produce a final presentations. Students will document all their work and their key output can be posted to the group blog immediately.
7. Students will complete their presentations in the time remaining.

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Behind the EIS Simulation - An overview of models underlying the simulation dynamics.

Please go to the link below and read the article on the different models that you encountered in the EIS simulation. 


Which of these models did you notice, which not? How would you adapt these models to a NEW version of the EIS simulation game?


https://docs.google.com/viewer?url=http://www.calt.insead.edu/eis/documents/EISSimulationUnderlyingModels.pdf

"What We Learned" Team Presentation - Team 5

"What We Learned" Team Presentation - Team 4

"What We Learned" Team Presentation - Team 3

This presentation is MISSING!

Will the team members please send it via e-mail to Mr. Pietri so it can be included here.

"What We Learned" Presentation - Team 2

RESULTS by team of EIS Simulation "Game"

Session 2 timeline

• 08:00 - 08:15 Teams reform and discuss individually what they learned
• 08:15 - 08:40 Group discussion and preparations to play last part of the EIS simulatio
• 08:40 - 09:45 Play simulation to end - (Team 2 plays again - demo version)
• 09:45 - 10:00 Break
• 10:00 - 10:45 Teams prepare presentations on what learned
• 10:45 - 11:15 Each of the four teams presents (7m each)
• 11:15 - 11:45 Mr. Pietri's presentation on different models in the simulation (abbreviated)
• 11:45 - 12:00 Description of "New Simulation" assignment

Decisions

Think about how your team and you yourself reacted during your role-playing in the EIS simulation? How did you make decisions? How did you react to the time pressure? What worked well and what did not? 

How would you change your decision-making process?

Link to list of EIS INITIATIVES (in French)

 Les initiatives du jeu (document destiné aux participants) en PDF - voir : bit.ly/b2beis

Please review these and try to understand how (and when) to use them during a change process. 

Download the EIS Simulation

Here is the link where you can download your simulation for IAE Lyon:

http://www.calt.insead.edu/eis/SessionsPages/IAELYON030111f

You can play again - use the DEMO version. Good luck!

Course Presentation - Part 1

Class Dates and Locations

Below are the class sessions with Mr. Pietri: All sessions take place at Lyon III.

Session 1: Wednesday, 5 January 2011 from 8am until 12 noon in room  264.

Session 2: Thursday, 13 January 2011 from 8am to 12 noon in room 264.

Session 3: Wednesday, 2 February from 8am to 12 noon in room 113.




NOTE: There is a session with Prof. Niman on Thursday 27 January 2011 which may allow time for preparation (refer to "Preparations" posting on this blog).

Course Overview

 Generally speaking we will address the area of Change Management - especially how to best lead change and innovation - via a "learning by doing approach" with first a simulation, played in teams, then some theory and, especially its application in business, and finally team presentations on student projects for adapting the EIS Simulation to French realities (especially for PME). 

We will use the EIS Simulation Workshop as a foundation of our work together. It is intended to help develop competencies and skills in Change Management, Organizational Behavior, Technology Management, Innovation Diffusion, Strategy, Culture and the Knowing-Doing Gap, Network Dynamics, Teamwork, etc.

That may seem like a lot to cover, BUT by approaching these learning objectives through a "serious game" approach the students will have the EXPERIENCE of living through realisticlly presented change ... and learning from their successes and failures.

Session 1 will last four hours. After a general introduction to change issues and how to play the EIS simulation (about 30 minutes) we will create teams (4 for the 20 students) and actually become change agents leading change.

Students, working in groups, are challenged to introduce an innovation in a division of the EuroComm corporation. They have up to 6 months of (simulated) time to convince as many of the 22 members of the division's management team as possible to adopt an important innovation, which in this case is an Executive Information System introduced corporate-wide to increase transparency and reporting. During the simulation, participants, operating as change agents, can choose among many different initiatives and change management tactics to meet their goal. They may gather information on the managers (the profiles, their relationships, etc.) or may take direct action to try to convince the managers and thus influence their willingness to adopt the proposed innovation.Each time participants implement a tactic, they immediately receive feedback about the impact of their decisions.
The objective is to get as many adopters as possible, overcoming different forms of individual and organizational resistance to change.This "play" part of the session will last about 2 hours in all - since teams may not have used up all their "simulated" time we will continue "play" in session 2.

Session 2 will last four hours and will take place one week later. After a review of where we are in relation to objectives and also what has worked well or not so well (and why), the teams will continue play for, at most, one hour more. Students will prepare their analysis of their level of success, what worked or not and WHY, and especially, what the learned from the simulation regarding leading change. Each team will prepare and make a SHORT presentation on their insights; what they learned.

A short presentation will be made on the models "embedded" in the simulation.

Finally, as a group, we will discuss and agree upon possible value and returns that business can achieve by using the EIS game (based on models used). Teams will brainstorm a specific scenario that they will chose to research, investigate and prepare as a model of HOW the EIS Workshop can be offered and marketed to French organizations. Each team will present their preliminary ideas for group feedback and instructor approval. 

In the next weeks  the teams will work out a fairly finalized work-plan for accomplishng the research, task identification and allocation and overall project management to produce final reports and presentations for the last class. Students will document all their work and their key output shall be posted to the group blog. Teams will now have 15 days to finalize their work.

Finally, in Session 3 each team will have a group presentation of their project and will also deliver their interim reports. After each presentation each team will receive instructor feedback that will allow them to modify and improve their final reports (due no more than 2 weeks later).

Welcome!

Welcome to the blog for my students in the Change Managment class at the IAE - Université Lyon 3 (Master 2 Master Marketing et Vente - B2B ) taking place in January and February 2011.

I will include information here about the class content, dates/locations, additional information about Change Management topics covered - and also links to more readings. 


Additionally, you, as participants, will be able to add your comments and contributions on here directly - I encourage you to do so (in English, Français, Español, Italiano, etc.)


NOTE: Lectures (and much of the class material) will be in English (with the intention of improving your level). However students can express themselves in whichever language they chose. The final exam (written) will be in French. Any concerns with this item please contact Mr. Pietri or Prof. Nimam.